The Mobile Good Food Market travels across Toronto selling affordable fresh food in neighbourhoods, selected through consultation with local communities and analysis of access gaps.
In the United States, about 23.5 million people live in “food deserts,” geographic areas where access to affordable healthy food options (aka fresh fruits and vegetables) is limited or nonexistent because grocery stores are too far away. Left to depend on the offerings sold at convenient stores and gas stations, this crisis is partly to blame for the increasing obesity epidemic.
Perhaps the solution is to bring healthy food to the people, similar to what the Mobile Good Food Market is doing in Canada.
As the video above shares, the inspiring Mobile Good Food Market is bringing fresh produce to low-income neighbourhoods and making a world of difference. Thanks to a collaboration between FoodShare Toronto, the city of Toronto, and United Way Toronto, an old bus was converted into what is now a mobile food market.
Everything from broccoli and lettuce to apples and onions are available when the bus comes to town, twice per week. Because the costs involved by the bus have to be taken care of, food prices aren’t much lower than what might be found in a supermarket. However, at least families have the opportunity to purchase higher-quality, nutrient-dense food when the bus visits.